Terex launches compact equipment rental initiative in North America

By Murray Pollok26 August 2009

A Terex compact tracked loader.

A Terex compact tracked loader.

Terex Corp has launched an initiative in North America to promote its compact range of equipment to rental companies and to prepare renters for an upswing in construction.

Its Distributor Rental Partnership Programme (DRPP), introduced at the start of the summer, aims to highlight Terex's wide range of compact equipment to rental stores, enabling them to become "one-stop shop" for compact machines from a single supplier.

Terex's compact range includes loader backhoes, tracked loaders (the ASV range acquired two years ago), compact wheel loaders, mini excavators, tracked utility vehicles, site dumpers and compaction rollers.

Todd Shepherd, Terex DRPP manager, said the breadth of equipment in the line meant that "rental store operators can meet their customers' needs with just one supplier. They'll be able to spend more time on their business and less time meeting with different people and needing to learn all about different equipment.

"We know contractors understand the value of renting. We know they understand the productivity and value of Terex compact equipment. Put them together, and the rental store becomes a one-stop shop for their compact equipment needs."

Terex is providing its distributors with back up in the form of a sales team who can meet rental companies and go through their equipment requirements. "The Distributor Rental Partnership Program helps rental store owners know what's available and receive training as needed. Then whatever their customers need, they'll be able to supply."

Terex said that "many construction and landscaping industries contractors are turning to rental stores to access the equipment they need without the long term commitment of purchasing in this uncertain economy. This represents a significant growth opportunity for rental stores."

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