Point of Rental makes software acquisition

By Murray Pollok04 December 2018

U.S. rental software specialist Point of Rental Software has acquired RentalTrax from Danish software company WIOsoft.

RentalTrax has offices in Denmark and the US and customers in Europe, North America and Australasia. It is a Cloud-based system that was was originally developed by the owners of a Florida-based events rental company, Event Decor Direct.

IRN understands that existing RentalTrax users will be migrated to Point of Rental’s Rental Essential system over the coming six months.

RentalTrax on POR

It is the company’s third software acquisition in the last two years following that of PartyCAD earlier this year, and of Higher Concept Software’s Syrinx software in 2016.

“We look forward to introducing RentalTrax users to Point of Rental and for them to see why thousands of businesses worldwide think of us as a partner, not a vendor,” said Point of Rental CEO Wayne Harris.

“Our investment in our development and customer service teams has put us in a position where we can offer great software to a large range of businesses while maintaining the quality of service we’re known for.”

RentalTrax’ Operating Manager Brian Maxfield, said; “We wanted to ensure that our users would be in good hands. We believe that Point of Rental, with their industry experience, reputation for quality software and commitment to their customers, will be able to provide the best experience for those users.”

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