New North American structure for Komatsu

Komatsu has announced that it has created a new structure in North America to strengthen the growth of company-owned distributor branches.

A new corporate unit within Komatsu has been created. Effective immediately, all company-owned distributor locations will simply be branded ‘Komatsu’ to reflect their inclusion in the company’s global footprint.

According to the company, the change supports Komatsu’s strategic plans to grow and strengthen its distribution channels. With the alignment of these larger groups of premiere distributors, customers will have access to additional equipment and parts inventory, as well as greater service and support resources.

Trade territory for the renamed branches remains the same, as do all equipment lines sold, and services provided.

Grant Adams, former president of Komatsu Southwest, has been appointed to lead the new unit as vice president and general manager of company-owned distribution.

The rebrand effects the branches along the eastern seaboard formerly named: Pine Bush Equipment, Midlantic Machinery, Komatsu Northeast and Edward Ehrbar; those in New Mexico and Texas under the name Komatsu Southwest; and sites in Nevada, Montana, Utah and Wyoming under the Komatsu Equipment Company banner.

“More than just a name change, this decision shows Komatsu’s commitment to provide the best customer support in the territories where these branches do business,” said Rod Schrader, chairman and CEO of Komatsu’s North American operations.

“Ultimately, we want to make it an easy decision for customers to come back to us again and again for equipment, service and solutions.”