JLG is celebrating its 10 year anniversary in the Middle-East.
From its location in free trade zone near Jebel-Ali in the United Arab Emirates, the company operates new equipment sales, services and parts sales into Middle East, Southern Africa, Caspian and Indian continental regions. Currently the office employs ten full time employees, led by Ian Hume who was appointed in 2017.
The Middle-Eastern team sells JLG’s compliant equipment into the region, offering a full line of access equipment including telehandlers. The entire range is tailored to less regulated country (LRC) specifics. As an example, all engines are compliant with higher sulfur fuels, as there are less stringent emission rules in place. Equipment brought to market is compliant with either the ANSI Export standard, a conformity assessment system that empowers its members in the global economy and helps assure safety and health of consumers, or European CE regulations.
Furthermore, JLG has its own standards, particularly related to working safely. As a first in the industry, all boom lifts were standard equipped with SkyGuard, giving operators enhanced control panel protection. The SkyGuard sensor, when activated by approximately 23 kg of force, stops all functions in use at the time. The control system automatically accesses the functions in use by the operator at the time of SkyGuard activation and – for a small period of time – is able to reverse that sequence, with the exception of certain functions.
Through JLG’s sales and service network in the region frequently used spare parts available locally. Regular maintenance and inspections are also delivered through JLG’s network.
Earlier this year, the Indian sub-continent was added to JLG’s responsibility in the Middle-East. With this expansion, additional markets for new and used equipment are opened up. The organization is led by Mr Pankaj Gupta, country manager.