Trojan Battery rebrands

Trojan Battery has rebranded. The company’s revamped look includes a redesigned logo, updated colors and new tagline (Charging Forward.) The company also announced it has moved into a new office building.

The company said the new logo replaces the 13-year-old previous rendition. The Trojan Battery logo had undergone four rebrands in its nearly 100-year-old history. The new logo depicts a revamped version of a Pegasus which is now facing forward. “This change in direction signifies the positive momentum that Trojan Battery is experiencing as a company,” Trojan said.

“This is an exciting time in our industry and at Trojan. This bold rebranding is a platform for the launch of new technologies, while energizing our company and all Trojan stakeholders around the world as we go confidently into the future together,” said Neil Thomas, president and chief executive officer for Trojan Battery. “Our new logo, refreshed company colors and graphics, and new tagline, pave the way for us to be the leader in the energy storage industry.”

The brand refresh coincides with Trojan moving its headquarters into a new office building to accommodate the growth the company has experienced in recent years. The new space features an open floor plan with state-of-the-art meeting rooms and highly collaborative workspaces.

“This is an exciting time for Trojan Battery. The new brand in conjunction with this move to a modern headquarters has invigorated our entire organization,” Thomas said. “I’m very pleased to have the opportunity to lead this dynamic organization and to position Trojan towards its next 100 years of success.”