North Carolina-based IronDirect has today launched a new buying and selling platform for construction equipment, IronDirect.com.

The company’s press release states the site aims to offer a range of premium brand machines, including bulldozers, wheeled loaders, excavators and telehandlers, as well as attachments and parts.

The basis of the new model is that potential buyers who register gain access to a large range of “value-priced” equipment from manufacturers around the world.

IronDirect is backed by the e-commerce specialist Liquidity Services, which has almost three million registered buyers and boasts US$ 6 billion in completed transactions.

Through its relationship with Liquidity Services, IronDirect will have access to the company’s global infrastructure, including close to 190,000 m2 of distribution centre space.

Tim Frank, president of IronDirect, said, “IronDirect removes unnecessary cost and inefficiency from the traditional captive distribution sales model, resulting in a smarter, better way to do business – something that our longstanding customer and supplier colleagues in the construction vertical have been desiring for a long time.

“Our innovative, direct model was built on industry feedback and enables buying customers to save up to 50% over the entire ownership lifecycle of high-quality construction equipment by utilizing our efficient turnkey solution to directly procure, finance, manage and dispose of assets.”

Bill Angrick, chairman and CEO of Liquidity Services, said, “The launch of IronDirect supports our strategy of leveraging investments in technology, superior process and integrated services to drive transparency, convenience and win-win value creation for customers in large, global markets.”

He added, “IronDirect uniquely addresses the needs of the construction equipment industry by providing global suppliers a more efficient way to reach customers, and for buyers to obtain more control over the selection and type of equipment, parts and services they desire to support their business needs.”

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