August 2019: Spotlight on…E-mail Marketing

The process of sending out a targeted e-mail campaign is very simple.

Create the e-mail content and subject line (we can offer free of charge guidance if required here)

Select the audience - International Construction currently has over 31,000 global e-mail addresses

Proof the e-mail

Specify date and time to launch the campaign

Track the campaign results in real time:

1. How many emails are delivered
2. How many emails are opened
3. How many clicks are made
4. Who opened the email
5. Who made a click

Benefits to you:

• Highly targeted, little wastage
• E-mail appears to come from you and not International Construction
• Tie in with key event or product
• Extend your marketing reach

Interested?