Cat to exhibit through Zeppelin at Bauma
By Belinda Smart12 August 2021
Cat has confirmed it will not exhibit as a corporate entity at Bauma in Germany next October, with its German dealer Zeppelin Baumaschinen assuming responsibility.
Previously, the two companies had a joint stand at the show, which takes place every three years. Instead, Zeppelin will display a range of Cat construction equipment, services and solutions in Munich from 24-30 October 2022.
Christophe Pelé, Caterpillar vice president with responsibility for Europe, Africa, the Middle East and Eurasia (EAME), indicated the decision was the result of a shift in Cat’s investment in marketing.
“Caterpillar is focused on delivering ongoing interactions with customers by expanding its marketing engagements across Europe, Africa, the Middle East and Eurasia, using multiple channels,” he said.
The previous Bauma Germany in 2019 saw Caterpillar and Zeppelin Cat jointly taking 13,000 square metres of exhibit space.
On show in 2019 was a range of Cat equipment, technology and services including 64 machines, 20 of them new releases, as well as work tools and support services.
Located in Garching near Munich, Zeppelin Baumaschinen, the largest company in the Zeppelin Group, has been a sales and service partner for Caterpillar Germany since 1954. It has 1,700 employees and a had turnover of €1 billion in 2020.
In addition to the sale of new and used Caterpillar construction machinery, it offers servicing through 35 nationwide branches, as well as advice and financing.
The company is a dealer for Cat in Germany, as well as in 12 other countries in Europe and Eurasia.