El-Björn makes European export push
By Murray Pollok14 September 2010
Swedish power distribution, lighting and climate control manufacturer El-Bjorn is making a major push into western European markets and will target rental companies in particular.
The company, which makes temporary power distribution boards, site lighting, heaters, dryers, air cleaners and dehumidifiers, is well known in rental and construction markets in the Nordic region and the Baltic States, and now wants to replicate its success in its home markets in other major European markets.
Mike Dibley, El-Björn's business development director for the UK, tells IRN; "We are moving into Europe generally, and we're in discussions with a lot of the major contractors and rental companies. Rental is the big push." Initial target markets will be the UK, Netherlands, France and Germany.
A UK subsidiary company, El-Björn UK, is in the process of being established.
Mr Dibley says El-Bjorn's temporary power distribution boards will be one of the main products, with key selling points including ‘plug and play' capability and the ability to provide powerboards up to 630 Amps.
He tells IRN that contractors can make big savings on costs related to on-site electricians by using complete temporary distribution boards. "We can provide a far greater package - not just small panels", says Mr Dibley.
El-Bjorn, located in Anderstorp in southern Sweden and founded in 1954, claims a 70% share of the Nordic temporary distribution board market. The range of equipment available will include around 90 models, all of which come with five year guarantees.
The company's rental customers in the Nordic region include Cramo, Ramirent, UCO, Skanska Maskin and Lambertsson.