Fantastic line-up at ERA conference

By Murray Pollok16 May 2011

Alan Blake, JCB's CEO, takes part in the Manufacturers' Round-Table discussion during the European R

Alan Blake, JCB's CEO, takes part in the Manufacturers' Round-Table discussion during the European Rental Association's annual convention in Amsterdam on 7-9 June.

The European Rental Association (ERA) has assembled a remarkable line-up for its annual convention, with the CEOs of United Rentals, JCB, Loxam, Manitou and Boels Verhuur all taking part.

Michael Kneeland, CEO of United Rentals, and Alan Blake, CEO of JCB, will join senior representatives from Loxam, Manitou, Boels Verhuur, Haulotte, Volvo and Cramo in a 90 minute round-table discussion title ‘Manufacturers Facing Recovery' at 4.00pm on Tuesday 7 June.

Participants in the session will discuss rental purchasing strategies and the challenges faced by manufacturers as they respond to growing demand. The full panel line-up is as follows: Anders Barreng (VP Sales Europe, Volvo CE), Alan Blake (CEO, JCB), Pierre Boels (CEO, Boels Verhuur), Gérard Déprez (CEO, Loxam), Jean-Christophe Girou (CEO, Manitou), Martin Holmgren (VP Fleet Management, Cramo), Michael Kneeland (CEO, United Rentals) and Alexandre Saubot (CEO, Haulotte Group).

The Round-Table is just one of a series of rental seminars and workshops being organised by ERA during its convention. The full programme can be downloaded from ERA's website: www.erarental.org

The ERA convention coincides with the three day International Rental Exhibition (IRE) also taking place at the RAI centre.

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