Stellar cast for ERA’s rental conference

By Murray Pollok03 May 2011

Alan Blake, JCB's CEO, takes part in the Manufacturers' Round-Table discussion during the European R

Alan Blake, JCB's CEO, takes part in the Manufacturers' Round-Table discussion during the European Rental Association's annual convention in Amsterdam on 7-9 June.

The European Rental Association (ERA) has assembled a remarkable line-up for the ‘Manufacturers' Round-Table' discussion on the opening afternoon of its Amsterdam annual convention, with the CEOs of United Rentals, JCB, Loxam, Manitou and Boels Verhuur all taking part.

Michael Kneeland, CEO of United Rentals, and Alan Blake, CEO of JCB, will join senior representatives from Loxam, Manitou, Boels Verhuur, Haulotte, Volvo and Cramo in a 90 minute round-table discussion title ‘Manufacturers Facing Recovery'.

The discussion starts at 4.00pm on 7 June, the first day of the three-day event, and takes place at the RAI Exhibition Centre in Amsterdam. The ERA convention coincides with the three day International Rental Exhibition (IRE) also taking place at the RAI centre.

Participants in the session will discuss rental purchasing strategies and the challenges faced by manufacturers as they respond to growing demand. The full panel line up is as follows:

  • Anders Barreng, VP Sales Europe, Volvo CE
  • Alan Blake, CEO, JCB
  • Pierre Boels, CEO, Boels Veruur
  • Gérard Déprez, CEO, Loxam
  • Jean-Christophe Girou, CEO, Manitou
  • Martin Holmgren, VP Fleet Management, Cramo
  • Michael Kneeland, CEO, United Rentals
  • Alexandre Saubot, CEO, Haulotte Group

The session starts with a presentation by IHS Global business consultant Lorenz Kleist.

The Manufacturers' Round-Table is just one of a series of rental seminars and workshops being organised by ERA during its convention. The full programme can be downloaded from ERA's website:

The three-day IRE exhibition has attracted around 80 exhibitors, including big name suppliers such as JCB, Volvo, Atlas Copco, Haulotte, Yanmar and Terex Construction. To see the full listing, and to register in advance, see

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