Adriano Battazza to head Skyjack's Latin American business

Adriano Battazza has joined Skyjack in the position of Latin America sales director. Mr Batazza has been involved in the aerial and heavy equipment industries for over 10 years and has been responsible for leading Latin American sales teams and successfully building dealer networks for the AWP and construction industries.

Through his business administration background and sales and team management experience, Mr Battazza will lead all Skyjack's efforts in Latin America. He will be responsible for spearheading the creation and establishment of the Skyjack Brazil business unit to provide customers with locally available product and product support, increasing Skyjack response to customer needs, reducing delivery times of parts and equipment, providing training in the safety, service and sales arenas, and offering financial options through partnership with locally established funding entities.

Mr Battazza said, "We are very excited to enter the extremely vibrant Brazilian market, and we understand how much product availability and equipment uptime are important in this industry, therefore, it is our main focus to make sure that we support our equipment and provide quick and expedient resolution to any service and support matters."

The new Brazil business unit will have, locally based, service, sales and administrative support. "Our intention is to bring the Skyjack value proposition to the Brazilian market, allowing our customers to achieve the best financial result over life cycle in rental or retail businesses," said Mr. Battazza.

Mr Battazza will also focus distribution and sales to all Mercosur countries (South America's leading trading block) and special initiatives for the Mexican, Argentinian, Chilean, and other selected markets in the Latin American region.