Avant in UK rental pilot

By Helen Wright07 May 2014

Finnish manufacturer Avant Tecno has launched a pilot equipment rental project in the UK – Avant Hire, and has plans to expand this business into other countries soon.

Avant Hire offers discounted packages of Avant machines to existing rental companies, as well as marketing support and business development advice. The idea is that both parties proactively work together to grow the Avant Hire fleet, together with other Avant Hire partners.

Avant Hire also provides a dedicated telephone number and website to attract rental leads, together with full manufacturers’ support and monthly meetings with each partner to review progress.

Avant machines offered under the rental package include the 185 demolition robot and 420, 525LPG, 528, 635 and 750 multipurpose compact loaders. A large range of attachments is also available – from concrete mixers, screening buckets and dozer blades to telescopic jib booms, trenchers and breakers.

Managing director of Avant Tecno UK, Jukka Vaattorvaara, said the manufacturer was looking for rental companies in the UK to joint its national network before expanding the business elsewhere.

“Many potential new Avant Hire partners have placed their interest and the project, and we have also had a very positive reaction from the current Avant Hire partners, with most of them having now added more machines and attachments to their Avant Hire fleet,” he said.

“The new Avant Hire partners are Deeleys in Staffordshire and Direct Plant Hire in North Wales. We expect more to start soon in south and north England, Scotland, south and mid Wales.”

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