Boels makes Norwegian acquisition

By Murray Pollok27 April 2023

Boels Rental has acquired Norwegian rental company BAS Maskinutleie, a business with eight locations throughout the country.

BAS, which reported revenues of €32 million in 2021, is being sold by its 100% owner, AS Backe, a company with interests in construction, property and equipment rental. The deal has to be approved by Norway’s competition authorities.

Image showing Cramo and Boels flags Boels owns Nordic renter Cramo. (Photo: Boels)

Boels said the deal will strengthen its Nordic subsidiary, Cramo, in Norway.

“A leading market position is important to increase resilience and to leverage future growth”, said Pierre Boels, CEO of Boels Rental, “It is our aim to have a top three position in all our markets.”

BAS Maskinutleie was established by Backe in 2008 and has a wide range of equipment and rental services.

Eirik Gjelsvik, CEO of Backe, added; “Both companies complement each other well. As part of Cramo, BAS Maskinutleie will benefit from the resilience and long-term growth strategy of its new owner.”

Cramo’s CEO, Martin Holmgren, said BAS Maskinutleie was a well-established company that “not only adds equipment and locations to Cramo Norway, but above all new competences and expertise.

“We can now build on two solid structures, the combined strength of which will add value to our Norwegian customers.”

BAS has depots in Hof, Grålum, Lindeberg, Gjøvik, Elverum, Trondheim, Kristiansand and Klepp.

Boels Rental and its subsidiary Cramo have a network of more than 725 branches in 18 countries and employ more than 7,000 people.

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