Case to stop construction sales in China
By Andy Brown01 December 2022
CNH Industrial, the parent company of Case, has announced that from December 31, 2022, it will cease all sales of construction equipment in China.
In the course of 2021, sales of construction equipment in China totalled approximately US$88 million for Case. China is the world’s largest market for construction equipment sales.
CNH Industrial has said that it does not expect to incur significant charges in connection with the cessation of its construction equipment sales activities in China.
The company said that the decision was part of its, “ongoing turnaround plan for its global Construction business.”
Despite the decision CNH said it remained “fully committed to its customers and dealers in China” and that it would “continue to support the existing fleet of Case Construction machines.”
CNH Industrial produce other equipment, such as for the agriculture sector. This decision will not affect any areas outside of construction.
In the latest Yellow Table, International Construction’s ranking of the world’s largest OEMs according to sales, CNH Industrial were ranked number 21 with sales of US$3.08 billion.
CNH were approached for comment but said that there was no additional information to give.