Facelift has a played a part in UK supermarket chain Sainsburys’ 2013 Christmas television advertising.
Stop-frame footage filmed by Facelift of its crew assembling the lights on the Christmas tree in London’s Trafalgar Square last year will be shown in the opening scene of the film, which is otherwise comprised of footage gathered from over 360 hours of material recorded by ordinary people on Christmas day. It aims to document how Christmas is experienced by people from all walks of life up and down the country.
The film is inspired by ‘Life in a day’, created by the same filmmakers, which follows the same model and captures how different people experienced a given day in the year. It has since received 8 million views on Youtube.
UK rental company Facelift’s inclusion in Christmas in a Day comes after Scott Free Films, part of Ridley Scott Associates (RSA) which has made the film, saw Facelift’s footage on YouTube and got in touch requesting permission to use it in the film.
Tom Crew, Facelift brand director, said: “Erecting and decorating the Christmas tree in Trafalgar Square is already one of the highlights of our annual calendar, but finding out that our work made the cut of this Ridley Scott Associates film is just the icing on the cake.
“I hope that the footage we recorded goes some way to showing people the sort of hard work and skill that goes in to making our cities look so festive each Christmas. On behalf of Facelift, I’d like to thank the photographer Mark Mercer, who stood in the rain with us for eight hours in order to capture the footage.”