Geda opens Turkey subsidiary
By Euan Youdale06 March 2013
Germany-based Geda has opened a subsidiary in Turkey to sell and service building maintenance lifts, with plans to add manufacturing in the future.
Trading under the name Geda Major, the subsidiary will initially service the area around the Bosporus strait, which includes Istanbul, and focus on the Russian market.
Geda-Dechentreiter managing director Johann Sailer, said: “The establishment of Geda Major in Istanbul will ensure that we are now very well placed to further improve our customer service and support in this region. People can now contact our local experts directly, we can travel to customer sites very quickly and provide targeted responses to market requirements."
The company, which also manufactures construction hoists and transport platforms, produces its building maintenance units in Gera, Germany, but following increased demand decided to expand into Turkey.
“In future, components for building maintenance units, targeted specifically at local market requirements, will also be produced in Turkey as well as at the Gera production site,” said a company spokesman.
“The proximity to Russia was also crucial in the selection of the new site. Istanbul is an ideal springboard for this,” added the spokesman.
Geda Major will be managed by Orhan Demirel, who has 21 years experience as an engineer with the company and has focussed on building maintenance units since 1996.