Genie creates commercial strategy role

By Euan Youdale10 August 2016

Adam Rimmer, Genie vice president, commercial strategy & operations at Terex AWP.

Adam Rimmer, Genie vice president, commercial strategy & operations at Terex AWP.

Adam Rimmer has been appointed Genie vice president, commercial strategy and operations at Terex Aerial Work Platforms (AWP).

In this newly created role, Mr Rimmer is responsible for marketing, product management, customer care, service, used equipment and AWP information technology of the Genie brand. He rejoins the company after serving in other roles within Terex; previously, he led Genie parts, service, used equipment and customer care in the Americas.

Mr Rimmer started in the role on 1 July and is based at Genie corporate offices in Redmond, Washington, USA.

“Adam’s experience and passion for the aerial industry is a tremendous addition to our company as we continue to develop innovative product offerings, services and programmes that are designed to meet the growing needs of our rental customers,” said Matt Fearon, Genie president, Terex AWP. “He has extensive experiences within the Terex organisation, as well as a great understanding of the Genie brand and our customers’ needs.”

Mr Rimmer comes to the role from his previous position as Terex vice president, global IT. Prior to that he held a variety of positions in sales, sales operations and business transformation.

“I am thrilled to return to the Terex AWP organization,” says Rimmer. “I believe our markets are at an interesting inflection point, where we can deploy technology and process enhancement, coupled with our new products, to extend the legendary Genie customer experience, as well as enhance the value our customers receive from our equipment.”

Latest News
ELEO opens new advanced battery facility
Company gets the royal touch as King Willem-Alexander of the Netherlands attends opening of Helmond site
United shatters records for Q4, full year
Company tops $11 billion in total revenues for full-year 2022, forecasts nearly 22% increase in total revenues for 2023
ALL grows fleet of Manitowoc lattice-booms
The acquisition includes two new Manitowoc MCL300 VPC, two additional VPC-MAX attachments, one MLC300 luffing jib attachment and one MLC650 11.5-foot-wide boom attachment.