Graham Arundell, managing director of HAE and board member of EHA, said: "The new association has been created to better support those companies in the event hire market. Although we offer a range of benefits as part of HAE's membership, we decided that we could offer a much more tailored service to event hire companies if they had a dedicated association of their own."
Kevin McGuinness, managing director of Allen Catering Hire Services and a board member of the new body, said he was one of those behind the creation of the EHA; "I hope to actively encourage other hire companies from the event sector to join EHA and benefit from the services provided, which have been designed with their specific business needs in mind."
The new organisation will be officially launched on HAE's stand on the first day of the Showman's Show, on Wednesday, 22 October, at the Newbury Showground, west of London.
Mr Arundell said; "Our drinks reception on the first day of the show will introduce the association and its great number of benefits to members. Our stand at the show will also reflect our commitment to the EHA as it will be entirely built from our members' equipment, from the sofas to the floor!"
For more information on the Events Hire Association (EHA), Tel: +44 (0)121 380 4600.