IPS Middle East heads into India on first anniversary
19 November 2015
Aerial lift replacement parts specialist IPS Middle East is celebrating its first year in business and setting up an India dealer network.
The company is a joint venture between IPS, the UK-based international supplier of spare parts for powered access platforms, and Kanoo Machinery, the plant and equipment division of Yusuf Bin Ahmed Kanoo Group, which is the largest independent family-owned group of companies in the Gulf.
Since its launch in October 2014, IPS Middle East has won parts management contracts with major rental companies including Johnson Arabia and Access Rental Gulf, part of the UK-based AFI group, said the company.
IPS Middle East holds a significant parts inventory at The Kanoo Group’s logistics and distribution centre in Al Quoz, Dubai, and updates its stock to reflect demand trends.
The company is also supplying parts to independent rental companies, end users, equipment distributors and service providers across the GCC, as well as in South Africa and India. In the latter IPS Middle East is appointing a nationwide network of sub-dealers. The first, based in Mumbai, will serve the state of Maharashtra and is expected to come on stream in early 2016.
PGT Ram, sales manager for IPS Middle East, said, “There is most certainly a demand for a universal parts provider in India. We believe that partnering with established companies is the quickest and most effective way to meet that market need, while maintaining our high quality service provision levels. We are already talking to several parties and would like to hear from others interested in representing us in India.”