IRE exhibitors invited to cocktail reception

By Helen Wright12 June 2014

ERA 2011

ERA 2011

The European Rental Association (ERA) is hosting an inauguration cocktail reception on 24 June – the first evening of the three-day ERA Convention in Amsterdam, the Netherlands.

The drinks reception is open to participants at the ERA Convention as well as exhibitors at the International Rental Exhibition (IRE), which takes place over the same three days as the ERA Convention and at the same venue.

The reception is scheduled for 18:00 on the evening of 24 June on ERA stand 240 at the IRE show.

Both events run from 24 to 26 June at the Amsterdam Rai venue in the Netherlands, together with the APEX aerial platform exhibition.

The ERA cocktail reception is a good opportunity for exhibitors and ERA Convention delegates to network with representatives from some of the largest rental companies in Europe and many from the rest of the world, and make contact with senior representatives from the ERA.

The programme for June’s three-day European Rental Association (ERA) Convention in Amsterdam, the Netherlands, has revealed an event packed with high-profile speakers and presentations.

The first day of the ERA Convention (24 June) will feature a CEO and leadership panel discussing the challenges and opportunities facing the equipment rental market.

Senior figures from the global rental industry are scheduled to take part in the panel, including United Rentals CEO Michael Kneeland, Loxam CEO Gérard Déprez, Cramo CEO Vesa Koivula, Volker Stevin Materieel COO Derrick Golden, and Hilti regional head for Northern Europe Gareth Lewis.

Meanwhile, the main theme of the ERA Convention is ‘Internet as a Game Changer'. Guest speaker Richard Robinson, director at internet giant Google, will address delegates on the third day of the event – a high-profile speech that looks set to be another highlight.

The ERA Convention will also include a roundtable discussion on the morning of 25 June about what the industry can learn from Japan. Xiaoming Cheng, board member from the Japan Construction Equipment Rental Association, will take part.

A second roundtable is also scheduled for that morning on the theme of yield management, with speakers including United Rentals CFO Bill Plummer, and other speakers to be confirmed from price optimisation software company Zilliant and rental company Cramo.

A parts management round table will be held on the morning of 26th June, featuring Cramo’s Martin Holmgren and SmartEquip’s Alex Schuessler.

Rental festival

Meanwhile, at the end of April, space for as many as 20 additional exhibitors was added to the International Rental Exhibition, triggered by the large size of the waiting list.

New exhibitors include Toro Loco/Guidetti, Ormet, HSO, Smartlift, FSI power-tech, Hanenberg Materieel, Green Tek, Morris Site Machinery, Nightsearcher, Graco, Life’s Cool Climate Control, Red Rhino and Metalgalante.

In addition, Satema, Dynamics Software , Fast Verdini, Delfin, V.Emme, HH-Intellitech and GMV also signed up to exhibit on the extra space, with more enquiries still being accommodated as IRN went to press.

Other already confirmed exhibitors are important suppliers to the rental market including Volvo CE, Kubota, Hitachi, Wacker Neuson, Yanmar, JCB and Hilti. See the April-May issue of IRN for further details of what they plan to exhibit at the show.

Like the companies that signed up early to the event, the newest IRE exhibitors plan to display genuinely cutting-edge, new technology alongside the product ‘mainstays’ of rental fleets.

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