JLG and ProDelta to end RiRent joint venture
By Murray Pollok17 January 2014
JLG Industries and ProDelta – owner of Riwal – are to close their re-rental joint venture RiRent Europe when current rental contracts run out, with no new customers being taken on.
The companies said in a joint statement that market circumstances and positions of the two companies had changed from when the venture was created.
The two have jointly owned RiRent for 15 years under a 50/50 ownership split.
In a joint statement, Karel Huijser, JLG Industries managing director and vice president for EAME, and Willem Ledeboer, CEO of ProDelta, said; “After a longstanding relationship of more than 15 years of cooperation in the RiRent business, today’s market circumstances as well as the market position and operations of ProDelta and JLG have changed significantly requiring us to re-focus our business efforts.
“JLG and ProDelta will continue to offer their services to their respective customer bases independently and we shall continue to collaborate as good business partners.”
No further explanation of the closure was given. In Riwal’s case it is now operating throughout Europe and therefore competing with many of RiRent’s customers.