John Deere’s new plan offers a machine for every level of need

By Jenny Lescohier02 February 2021

John Deere introduces tiering strategy to offer different machines for various customer needs

John Deere has launched its Performance Tiering Strategy to deliver a range of products at different levels of capability and user experience.

Available first on the wheeled loader lineup, the Performance Tiering Strategy supports customers by providing machine solutions built for various applications and jobs to enhance profitability and efficiency.

Moving away from the traditional series letter designations, the Performance Tiering Strategy provides three tiers of machines — G tier, P tier and X tier.

“Every job site is unique, and customers want machine solutions that can be personalised to meet their diverse needs, including performance, price and comfort,” said Jason Daly, global director, production systems, technology and marketing, John Deere. “By offering three tiers, customers can move up or down the spectrum to find the right mix of features, performance and innovation for their business and application.”

X-tier models are built with the most innovative John Deere technology and features to deliver the company’s highest levels of productivity, efficiency and customer experience.

P-tier models are designed to be counted on to produce at high levels, day in and day out. Advanced features deliver performance, efficiency, comfort and service life in demanding, high-production applications.

G-tier models are practically equipped and economical, providing proven capabilities with the reliability and ruggedness expected from John Deere, the company reports. These machines are designed for customers in need of a reliable machine to complete common light- to medium-duty tasks.

The 444-724 P-tier machines reflect the performance capabilities and features that most customers expect from John Deere, such as those found on the current L-Series wheeled loaders, including a redesigned cab, standard parallel lift Z-Bar loader linkage, high-lift plus option, electrohydraulic controls and dual return-to-dig settings.

A 5-metric-ton wheeled loader, the 644 X-tier features E-Drive technology, comprises a diesel-electric drivetrain and exemplifies the type of innovative features that distinguish the X tier.

The 644 G-tier is the first model to be available in the lineup of G-tier Wheeled Loaders. It’s equipped with an all-new cab designed to boost operator comfort and productivity. Customers can customize the machine through a variety of base-level packages, including axles, tires, ride control, seats, radio and rear chassis work-light selections. With the 644 G-tier machine, John Deere offers a solution for light to medium construction jobs, such as stockpiling, short load-and-carry, truck and hopper loading, and material handling.

Designed and manufactured by John Deere, all tiered machines are backed by the same level of support — including John Deere Connected Support and a five-year subscription to JDLink. Customers can distinguish the different levels of tiering by not only the attributes and capabilities, but also by the distinct branding and design cues on the machines.

The John Deere X and P machines are now available for purchase in the U.S. and Canada, and the 644 G machine is available in Canada and other global markets. Other product categories will follow our Performance Tiering Strategy over time.

Wheeled loaders have been undergoing changes as manufacturers have worked to make the machines easier to operate and more efficient.

As the latest news indicates, the company has made it a priority to offer specific solutions to meet changing and various customer needs. Chief among them has been smart machine technology. Starting with the opening of John Deere’s Intelligent Solutions facility near Des Moines in 2019, to the ascension of John May as chairman and CEO, the company has emphasizing smart technology.

Deere has reported its new Smart Industrial strategy is designed to, “unlock new value for customers and to help them become more profitable and sustainable, while simultaneously revolutionizing the agriculture and construction industries through the rapid introduction of new technologies.”

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