June 2019: Spotlight on…print advertising

Advertising in print delivers many advantages that digital cannot offer (including longevity, a captive audience and providing a sensory experience), so if you’ve decided this is the route for you, its important to get the most out of it.

There are some best practise standards that we recommend adopting to see the best return on your investment:

• Keep it simple (san-serif fonts have been shown to be easiest to read)
• Watch the flow, the human eye wants to start top-left to bottom right
• What are your benefits, not just your features?
• Know your audience and what motivates them to buy
• Short sentences
• Call to action: clear with a deadline or sense or urgency

Images

Feedback that we have received from our readers thanks to our annual Signet AdStudy is that readers are drawn to striking images and they resonate and stay in the mind for longer. We are often told that the image is the most important part of the ad, so spend time (and perhaps money) making sure that they do what you want them to do.

Getting it right can lead to dramatic results. We know for a fact that 24% of International Construction’s readers have bought a product/service in the last year as a result of an advertisement in International Construction.

Can you afford to miss out?

Click here to download the International Construction 2019 media kit