LiftSmart appoints distributor for Europe

California-based LiftSmart, a manufacturer of portable, telescopic material lifts, has appointed Etramo as its distributor for France, Germany and the Benelux.

Etramo is a distributor of equipment and materials to European rental companies. Under the agreement with LiftSmart, it will stock machines and spare parts, provide product availability and service support for customers in Europe.

Several containers of equipment have already been shipped to Europe, and Etramo will represent the complete LiftSmart range, including current and future product lines.

"We are very pleased to align ourselves with an exceptional organisation like Etramo", said Steve Citron, managing director of LiftSmart, "They are very active in Europe and familiar with the performance that rental companies, and their customers, expect from equipment manufacturers”.

Johnny Vancraybex, president of Etramo added: "As a subsidiary of Eurorent Antwerp, we test, evaluate, and where necessary, adapt all of the machinery we offer in order to meet the highest demands of the rental market, and in this case we believe that LiftSmart's product range provides best-in-class specifications, features, and durability that will exceed our customers' expectations. We are very excited to represent LiftSmart in Europe."