Nanset becomes Nasta

By Sandy Guthrie12 January 2011

Tom Johansen, managing director of Nasta.

Tom Johansen, managing director of Nasta.

Hitachi's official Norwegian dealer has a new name, headquarters and logo as Nanset Standard AS will in future be known as Nasta AS.

One of the country's oldest suppliers of construction and excavation equipment, Nasta began in Norway in 1929 and provides a range of Hitachi machines to a variety of industries.

Tom Johansen, Nasta's managing director, said the new name would modernise the company for a competitive market. He said, "When Nanset Standard was named in 1929, Nanset was chosen because it was the place where Søren Røed started the company as a fuel station, and Standard referred to the fuel product."

He said that his company had gone through many changes since 1929, and during the last five years it had been concentrating on the import, sale and service of construction machinery.

"Standard had already been consigned to history, as people began calling us simply Nanset around 15 years ago," said Mr Johansen. "As January also sees us move our headquarters from the Nanset area to new facilities at Bommestad, just outside Larvik, it was clearly the ideal time to update our name and logo."

He added, "In the increasingly competitive market we expect in the future, only the strongest and most innovative companies will survive. Having a clear profile will be crucial when competing with other large companies. That's another reason we're using the company name as a brand, trademark and logo."

In 2010, Nasta achieved an annual turnover of approximately € 65 million, making it one of the four largest importers of construction machinery in Norway. It employs 102 people and has sold Hitachi construction equipment since 1982.

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