Niftylift appoints Belaruslift

By Maria Hadlow10 March 2011

Jim Craddock of Niftylift (left) and Lydia Smirnova, general director of Belaruslift.

Jim Craddock of Niftylift (left) and Lydia Smirnova, general director of Belaruslift.

Niftylift has formally appointed rental and sales company, OOO "TPC", which trades as Belaruslift, as its dealer in Belarus. Jim Craddock, export sales manager recently travelled to Minsk to accept a new purchase order and formalise the agreement.

This latest order includes the Nifty 120, Nifty 140, Nifty 170 and Nifty 210 trailer mounts and follows on from previous stock orders in 2010 encompassing Niftylift's entire trailer mounted range as well as a number of SD210 4 by 4 by 4s, Niftylift's 21m self drive with 4WD and 4WS.

Following a sales and marketing campaign culminating in Belaruslift participating in the Minsk Construction Exhibition in autumn 2010, Niftylift says it has been pleasantly surprised with the extremely positive response to their product range in this market place.

Niftylift has been working with Belaruslift for 12 months Jim Craddock said, "It is a completely new export market for Niftylift and we've been surprised by how buoyant the Belarus market is, in terms of rental and sales potential, especially when comparing the extremely low activity levels of the nearby neighbouring Baltic States."

Belaruslift, has its headquarters in Minsk, and is largest power access sales and rental company in Belarus, it prides itself on national sales and service coverage and continues to grow its rental fleet with the purchase of new and quality reconditioned machines.

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