Personnel changes for Terex AWP parts team

06 September 2018

The new appointments aim to focus on customer uptime, increased urgency and improved processes

Terex AWP has made changes to its aftermarket parts team in North America.

Ryan Lusso

Ryan Lusso has been named to the new position of senior director of Terex AWP global parts. Lusso has been with Terex AWP since 2010. In his new role, Lusso will be responsible for formulating commercial strategies that improve the business’s market position, drive differentiated customer experiences and achieve growth for the Terex AWP parts team worldwide, the company said.

Beau Anderson

Beau Anderson has been appointed to the position of Genie director, parts pricing and engineering, Terex AWP. In this role, Anderson will lead the pricing and parts engineering teams.  Anderson has more than 20 years’ experience at Terex AWP within multiple functions of the Genie brand, ranging from engineering to aftermarket.

Brian Drastal has been promoted to Genie national parts director, Terex AWP. In this role, Drastal will lead the Terex AWP outside regional parts manager team with a focus on the parts customer relationship and experience. Drastal has been with Terex AWP for five years and has more than 25 years of sales and leadership experience. 

Brian Drastal

Reporting to Drastal are regional parts managers Joe Anthony, Lance Cuttell, Scott Girolamo, Steve De La Torre and Bob Sartini.

Anthony joins Terex AWP with a background of outside sales ranging from event tickets to fasteners. He comes to the business after spending nearly five years in outside sales in the rental industry. Anthony will be responsible for the northeast region of the U.S. and eastern Canada.

Cuttell has more than 20 years’ experience with Terex AWP in a variety of roless. For the past 10 years, Cuttell has been a part of the Terex AWP customer service team, leading customer service and interfacing with our customers. He will be responsible for the northwest region of the U.S. and western Canada.

Girolamo joins the parts team from the Terex AWP sales team. He has more than 20 years of sales experience within the aerial industry and he will be responsible for the central region of the U.S. and Canada.

De La Torre brings a background in business development and sales to his new role on the Terex AWP parts team. He is a certified aerial lift trainer and has worked in the rental industry for 12 years. He will be responsible for the southeast region of the U.S.

Lastly, industry veteran and Terex AWP team member, Bob Sartini, retired on August 31. Sartini began his career with Genie in 1985 in research and development before becoming the business’s original outside parts sales team member.

“We wish Bob the best and are thankful for his years of dedicated service — his shoes will be hard to fill,” said Matt Treadwell, Genie vice president of parts and services, who leads the team.


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