Power industry veteran joins Altaaqa Global
By Steve Ducker17 August 2015
Altaaqa Global, a leading global provider of large-scale temporary power services, has appointed energy industry veteran Julian Ford as chief commercial officer.
Mr Ford’s remit is to ensure that Altaaqa Global achieves revenue growth targets and overall commercial success, and to facilitate the formulation and implementation of innovative global commercial strategies.
His career in the industry started at the time when the concept of power plants on a rental basis was just gaining ground. He had a hand in introducing the concept of power project rental to governments of developing economies, which allowed them to hire power capacity to address short term energy issues during times of hydropower shortage or other generation or transmission issues.
He was also instrumental in taking the rental power concept to different regions across the globe, including the Middle East and Africa, South America, East Asia and South Asia.
“My vision then,” he said, “was for the rental power market to develop beyond its traditional local markets and become a truly global business. We started in the Middle East and East Africa and quickly expanded our operations in other regions of the world.”