PSE gives UpRight a 1200 unit boost

15 April 2008

PSE will supply UpRight platforms to distributors that it is appointing in several markets, including Russia, the Middle East, Benelux and France, and possibly Spain. It will not sell UpRight in Scandinavia, the UK and Italy and is “unlikely” to do so in Germany.

Mr Roelse told Access International; “Business is good, and there is a strategy. PSE will be the middle man between some new companies and some existing dealers. With the capability of supplying from stock, we think we have a good opportunity to set up UpRight as a big player.”

He said the machines would start arriving in mid–April, with around 800 units delivered by August; “As it looks right now, it will be all 1200 this year.” The order follows an earlier delivery of 100 AB38s and will bring PSE's spending on UpRight equipment in 2007 to €14 million. The equipment will include TM12s, ULs, MX19s, trailer mounted platforms, AB38s, some mast booms (MBs) and SL units.

The deal will not impact on PSE's representation of MEC Aerial Platforms in Europe. Mr Roelse said all dealers will be separate between the two companies. “That will continue”, said Mr Roelse, “it's a separate line, two different brands and different approaches.”

Meanwhile, UpRight confirmed at the ARA show in Atlanta last week that it is to build a new production facility in Madera, California, close to the former UpRight facility in the town. The company will lease or buy a 26 acre site and build a 30000 ft2facility within six to seven months, said UpRight's managing director, Darren Kell. The company aims to build the larger booms there.

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