Ritchie Bros appoints Joerg Bachmann to marketing post

Ritchie Bros Auctioneers has appointed Joerg Bachmann as director of marketing for Europe, the Middle East and Africa.

Mr Bachmann has extensive experience in the European equipment market having held senior positions at Zeppelin Rental (formally MVS Zeppelin) and Loxam in Germany. He was chairman of the European Rental Association’s Promotion Committee for many years.

“Joerg brings an impressive range of qualities to the position,” said Kenton Low, chief marketing officer, Ritchie Bros. “His breadth of experience in sales, marketing and business development at high-end European equipment rental companies makes him an excellent choice to head our EMEA marketing activities.”

Mr Bachmann will lead a team of nine marketing employees in Breda, The Netherlands, responsible for marketing thousands of pieces of equipment sold at dozens of auctions held across the region each year, including regular auctions held at permanent sites located in the UK, France, The Netherlands, Spain, Germany, Italy and the United Arab Emirates.

“It is exciting to be part of a company that helps hundreds of thousands of people exchange equipment with confidence every year”, said Mr Bachmann, “I’m happy to be joining the team and look forward to supporting the growth of our business.”