SED 2010 exhibition cancelled

By Murray Pollok06 January 2010

The 2010 SED exhibition in the UK has been cancelled because of the difficult market conditions. The next show is now scheduled for 17-19 May 2011.

In a statement, the exhibition organisers, Reed Business Information, said; "This was a difficult decision but, on balance, the right one and we are looking forward to a much more positive approach to 2011, when the current economic climate and the uncertainty in the market has improved."

Reed said that the consensus among SED exhibitors and other industry figures was that a significant upturn in the market would not be seen until the end of the year. At the same time, Reed said that the presence of Bauma and Hillhead shows meant that exhibition budgets would be squeezed.

Tim Porter, head of sales at Reed Business Information, said; "We know that for those of you who already have a commitment to Bauma or Hillhead, a year's grace from SED will most certainly relieve pressure on your 2010 promotional budgets".

Reed said a year long break from SED meant that the SED team "can work harder and longer on the new show plans and initiatives." This year's SED show had been scheduled for 18-20 May.

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