Sinoboom introduces mascot

Euan Youdale

07 November 2017

China-based manufacturer Sinoboom announced its new mascot at APEX Asia last week.

Zhi Hui’s official launch at APEX Asia, with Sinoboom general manager Susan Xu (centre). To her right is James King, KHL Group managing director; Tim Whiteman, IPAF CEO; and Nick Selley, IPAF president.

The colourful character known as…

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