Special report: Interviews on Rental
By Helen Wright19 November 2014
KHL’s special report Interviews on Rental is a compilation of over two years of interviews from International Rental News (IRN) with leading figures from the international equipment rental industry.
The report is now available from the KHL.com Information Store.
The editorial team at IRN take every opportunity they can to interview leading figures from the international equipment rental industry – travelling all over the world and using market connections to get questions in front of the right people.
This collection of interviews represents a snapshot of what international business leaders were thinking at a certain point in time.
The Interviews on Rental report gives readers a useful reference source on how business leaders were reacting to circumstances in this dynamic industry; and some context for those looking into how strategies have evolved across the market.
As well as senior figures from the established European and North American rental market, this collection also provides an insight into international rental markets, boasting interviewees from markets including Australia, India and China.
The interviews with rental companies should prove a valuable resource for managers just joining the industry, for experienced rental executives wanting an overview of recent views on the market, and for suppliers to the industry wanting to understand the strategies – present and historical – of some of the biggest buyers in the equipment business.
The interviews with equipment suppliers, on the other hand, focus on how manufacturers are adapting their products and strategies to the rental market.