Terex continues expansion plan for Fuchs
By Steve Ducker08 August 2016
Terex Corporation is continuing to implement a series of strategic moves and investments to better position its purpose-built Fuchs material handler business for global expansion and sales growth.
As well as being rebranded “Fuchs – A Terex Brand” in key markets, the Fuchs range has become part of the Terex Material Processing segment for a better strategic fit.
In addition, the company introduced a number of new machines at major trade shows during the first half of 2016.
“The purpose-built Fuchs material handlers are integral to the long-term Terex business strategy and a natural fit in the Materials Processing segment,” said Kieran Hegarty, president of Terex Materials Processing.
“We intend to grow and expand the Fuchs business globally beyond the line’s traditional scrap markets,” said Ron de Vries, general manager for the Fuchs business globally.
“In conjunction with the transition to Materials Processing, we appointed Jon Van Ruitenbeek as the new business line director for Fuchs in North America, and we have announced several key sales and support management appointments for key North American and European markets.
“These will give Fuchs more interaction with customers during the sales process and provide customers with a higher level support from the factory. Additionally, we are continuing to focus on growing distribution globally, so customers will experience more responsive service and parts support locally.”
Accelerated investment in Fuchs’ new product development with a number of new initiatives has resulted in multiple announcements of new models and model upgrades.
Two completely new model class designs recently introduced – the Fuchs MHL390 F and MHL370 F – give customers more material handling options.
“These are exciting times for the Fuchs business,” added Ron de Vries.