Versalift expands senior management team

By Leila Steed23 December 2020

Manufacturer appoints new director and product manager in move to speed up international growth

Danish access equipment manufacturer Versalift has appointed Martin Sloth to the role of product manager and Peter Nørgaard Tipsmark as its new director of sales for Europe, in a move that is designed to speed up its international growth.

Left to right: Versalift's Martin Sloth, CEO Kim B Jensen and Peter Nørgaard Tipsmark Left to right: Versalift’s Martin Sloth, CEO Kim B Jensen and Peter Nørgaard Tipsmark

Kim B. Jensen, CEO of Versalift, said, “Peter is very commercially experienced internationally with a large customer and dealer focus while Martin is very technically experienced in lift products. With the new setup, we can create a synergy effect, thus further accelerating our growth both locally and internationally.”

Since joining in 2005, Sloth has held a number of roles at the company and was given the position of product manager after serving as Versalift’s previous director of sales.

Speaking of his new role, Sloth said, “It’s an exciting time at Versalift and I am looking forward to the challenge of continuing to grow an already powerful and well proven product program. The new group structure will provide strength through effective collaboration and bring us even closer to our business partners.”

Tipsmark, who comes from an engineering background and has 15 years of experience in international sales, will be responsible for fostering strong relationships with the company’s customers and distributors.

Versalift said that both Tipsmark and Sloth have taken up their new positions with immediate effect.

Latest News
Pettibone adds telematics to telehandlers
Pettibone has debuted X-Command telematics for its telehandlers
Hy-Brid Lifts debuts online marketplace
Scissor lift manufacturer Hy-Brid Lifts has launched an online parts and used equipment marketplace
Modulaire Group expands presence in Italy
Acquisition brings fleet of 12,000 units into group’s business