Volvo targets niche expansion

Premium Content

16 September 2011

Volvo Construction Equipment has partnered with Swedish specialist mining, construction and offshore equipment manufacturer CeDe Group to add more niche machines to its European distribution network.

Volvo CE will supply the base machines with part CE marking to CeDe, which will then adapt them to specific market applications.

The agreement makes specialist equipment including road-rail machines, drilling and piling rigs, forestry bucket jibs, tunnelling machines and all-terrain forklift units available through the Volvo CE European distribution network, with an initial focus on Finland, Denmark and Norway.

Volvo CE said the agreement would also add new machines to its demolition and material handling segments.

Volvo CE global director of business development Esbjörn Fritzell said the agreement was an ideal way for the manufacturer to grow into new areas.

"The partnership will give us a reliable source for growth that takes us beyond our current capacities. Via this partnership we will be able to dramatically reduce lead-time for customers in these highly specialised applications," he said.

How to influence construction buyers in an AI world
The buyer journey is now more complicated than ever before thanks to the AI world. What should construction marketers do to reach theier buyers?
JLG takes stake in AI and robotics specialist
Parent company Oshkosh makes equity investment in Nextera Robotics
The evolution of electromobility in construction
The case for electric construction equipment is now as much about productivity and business value as it is about sustainability