Construction Technology Jan-Feb 2019

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12 September 2019

Construction-Technology-Jan-Feb-2019

Industry commentators have been discussing the benefits of Virtual Reality (VR) and Augmented Reality (AR) for many years. Th e benefi ts in terms of training, marketing and planning are obvious, but they also have the ability to improve efficiency and worker safety by providing insights that established technologies cannot offer. Although the two are often confused, it is the widespread adoption of AR that has the potential to revolutionise all aspects of the construction sector.

To avoid any confusion, it is worth explaining the difference between the two terms. VR refers to the creation of an entirely simulated environment and has a relatively long history in the construction history, particularly in demonstrating how any project will look once completed.

Supporting documents

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How to influence construction buyers in an AI world
The buyer journey is now more complicated than ever before, thanks to the AI world. What should construction marketers do to reach their buyers?
A smart cold play: How cold milling can offer a better bottom line for Latin American road contractors
Faced with tight margins, operator shortages and calls for more operational transparency, highway contractors are embracing digitalisation in their cold milling applications
How smarter milling can boost productivity for Latin American road contractors
As contractors across the region face tighter margins, operator shortages and growing demands for transparency, automation and digitalisation are becoming increasingly important in cold milling operations