Haulotte Africa has signed Premium Group as an authorised distributor of its aerial platforms and telehandler products in 12 African countries.
The French manufacturer said the partnership will enable it to provide better local service support to end user contractors and rental companies in Morocco, Senegal, Guinea Conakry, Mauritania, Côte d’Ivoire, Burkina Faso, Niger, Cameroon, Chad, Mali, Togo, and Benin.
Based in Morocco, the Premium Group is well-established in the people and material lifting equipment industry. Its existing distribution network and experience will enable Haulotte to better address the African customers’ needs.
Premium will have its own stock of Haulotte equipment and spare parts to for rapid deliveries and service. Didier Mertens, general manager of Haulotte Africa, said, “We are pleased to announce this distribution agreement. Africa is a growing market which is asking for high-quality aerial equipment. This partnership will extend our geographic coverage and allows us to meet the increasing demand”.