Vastly experienced demolition man Peter Bigwood, the former vice president of sales and marketing at Brokk, is to spearhead his new employer Mecalac’s expansion into both the North and South American markets.
Mecalac said that in his new role as general manager, Peter will build brand awareness by growing the business, developing a strong dealer network, and expanding the company’s North America team. As well as focusing on dealer development, he will launch and grow the presence of Mecalac in the rental market.
“Mecalac is a world leader in many of the product categories we have,” said CEO Alexandre Marchetta,.
“Unfortunately, the North and South American markets are fairly unfamiliar with our brand and product benefits. Adding Peter to the Mecalac team is an aggressive move to change that.”
Peter Bigwood brings more than 30 years of experience in sales and marketing to his new role.
Before joining Mecalac North America, he served as vice president of sales and marketing for remote-controlled demolition manufacturer Brokk. In eight years with Brokk, he identified and launched new markets in addition to leading the growth of the sales network in the USA. and Canada. Previously, he served as president of Atlas Copco Construction Tools for almost 20 years.
“I’m looking forward to the challenge and opportunity of helping Mecalac grow in North and South America,” he said.
“I’m also excited to see the benefits these highly differentiated products can provide to our customers.”
Mecalac,an international manufacturer of compact construction equipment for urban sites, will be exhibiting at the forthcoming ConExpo show in Las Vegas , USA, from March 10 to 14.