International Rental News - January-February 2020

Included in this issue:

• EUROPEAN RENTAL AWARDS
  Submit your awards entries by the deadline of Friday 28 February.
• INTRODUCTION: IRE
  The four-in-one event is in a great location this year.
• SHOW GUIDE: CONEXPO
  This year’s show offers more space to show off equipment. Thomas Allen highlights some launches.
• SHOW GUIDE: ARA SHOW 
  Rental remains strong in North America and there’s plenty to look forward to at the show.
• SHOW GUIDE: EXECUTIVE HIRE SHOW
  This year’s edition will occupy the whole ground floor of the Ricoh Arena.
• SHOW GUIDE: SAMOTER 
  The construction equipment exhibition will be celebrating innovation in the Italian market.
• INTERVIEW: RENTA GROUP
  As Renta enters its fourth year of operation, the company’s expansion is showing no signs of slowing. CEO Kari Aulasmaa speaks about his plans in the Baltic Seas region.
• TELEMATICS & ASSET TRACKING
  Incorporating telematics into a rental operation might have its challenges but it can be worthwhile.
• GENSETS 
  As hybrid power gains momentum in the genset sector, Thomas Allen reports on interesting projects and products
• SITE VISIT: GROUNDFORCE
  Prop rental firm Groundforce helps Franki Foundations adapt to changing plans on a major Brussels project.
• INTERVIEW: SMARTEQUIP
  President and founder Alex Schuessler and EVP of Sales and Marketing Ron Piccolo tell of the company’s journey.
• MARKETING FOR RENTAL BUSINESSES
  Simplicity and measurability are key to making a marketing campaign effective, according to Jeff Schofield of Schofield Marketing