Question of the month July 2009

Premium Content

17 July 2009

What will be the most important global business language in ten years?

What will be the most important global business language in ten years?

In July we asked CE Barometer survey respondents what the most important business language in the world would be in ten years' time. Few would dispute that English holds this position today, but with emerging economies in Asia and the Middle East continuing to grow and mature, how long will this be the case?

At least ten years was the unequivocal answer from our respondents. A massive 84% said English would still be the standard in a decade. However, they did recognise the rise of Asia, with 11% saying Mandarin Chinese would be the norm, although as one person commented, "It is too soon for Mandarin to be the most important."

The remaining widely spoken world languages all scored 1% of the vote or less.

The future of off-highway power is about integration, not just innovation
OEMs face growing complexity in powertrain decisions – but clarity is emerging around efficiency and uptime
A Chinese OEM’s view of construction equipment today – and tomorrow
LiuGong’s Andrew Ryan believes forward-thinking OEMs must combine local execution, useful tech and a greater focus on total cost of ownership
Could Istanbul be the construction industry’s next global meeting point?
Where continents, capital and contractors converge – Komatek 2026 could play a signficant role in turning Istanbul into a vital hub for the construction industry