Singapore's Uni-corp creates its own light equipment brand, Paclite
By Murray Pollok22 June 2010
Singapore-Chinese company Uni-corp is marketing its own Paclite Equipment brand of light compaction and concreting equipment worldwide after many years acting as an OEM supplier to manufacturers in the west.
Kent Gorsun, the ex-Dynapac and Belle Group salesman who is coordinating the introduction of the Paclite branded equipment in Europe and elsewhere, tells IRN that the strategy is to sell only to distributors and rental companies, and not to end users.
"We are pitching at the high end of the quality market", said Mr Gorsun, "And we sell directly." He said dealers and rental companies would get quality equipment but with more competitive pricing that available from manufacturers in the west. "The quality is the same as we delivered before [as an OEM supplier]."
The range includes plate compactors, rammers, walk behind rollers, with ride-on rollers to be introduced before the end of this year. On the concreting side there are vibrators, floor finishing products and mixers.
Uni-corp is a €200 million business employing around 470 people and with research and development, design and testing done in Singapore and manufacturing at an assembly facility in Shanghai, China.
Paclite has a warehouse in Paris, France and Mr Gorsun said the new brand had so far been well received in the market. "We will be aiming at about €10 million in turnover within the next 15 months. Paclite is expanding rapidly, and we intend to focus on rental, for sure, and develop more products for rental."
The new ride on rollers will include 3.7 t, 1.2 m wide and 900 mm wide models.
Mr Gorsun said that a move into North America was also likely, probably with a Paclite subsidiary company.