20 March 2008

Paul Burger, general manager of international sales at Hitachi Construction Machinery (Europe) – and since 1 April a member of the company's board – tells Access International that meeting the booming European demand for earthmoving products, which are Hitachi's core business, has been the priority for the company. It is still selling its crawler mounted aerial platforms, and showed one telescopic unit on its Bauma stand, but sales volumes are very low. Mr Burger says the arrangement in Benelux, where its platforms are sold by access specialist Eurosupply, “has been very effective. Maybe we will pursue the same strategy in other markets [in Europe].”

Latest News
Navigating sustainability in the equipment rental industry
ERA handbook offers insights into sustainability challenges
Hochtief subsidiary wins second Melbourne Airport construction package
CPB, part of Hochtief-owned CIMIC Group, has won a second construction package for work at Melbourne Airport
Himoinsa reports growth in European revenue
Almost half now comes from the region