Astec rebrands to simplify business
By Leila Steed27 May 2021
Astec Industries has rebranded itself with a new and more streamlined livery, in order to simplify its business operations for its customers, dealers and suppliers alike.
The company-wide launch of the new corporate identity includes a redesigned logo and website, that both feature a fresh colour palette.
Astec, which comprises 16 subsidiary brands, decided to invest in the updated look following a reorganisation of its internal structure and operations.
Barry Ruffalo, president and CEO of Astec Industries, Inc, said, “We made the decision to unify to make it easier for our dealers and customers to do business with us. By coming together as one organization, we can offer greater customer service and drive innovation.”..Sign in to continue reading.