Astec rebrands to simplify business

By Leila Steed27 May 2021

Astec Industries has rebranded itself with a new and more streamlined livery, in order to simplify its business operations for its customers, dealers and suppliers alike.

The company-wide launch of the new corporate identity includes a redesigned logo and website, that both feature a fresh colour palette.

Astec, which comprises 16 subsidiary brands, decided to invest in the updated look following a reorganisation of its internal structure and operations.

Barry Ruffalo, president and CEO of Astec Industries, Inc, said, “We made the decision to unify to make it easier for our dealers and customers to do business with us. By coming together as one organization, we can offer greater customer service and drive innovation.”..Sign in to continue reading.

Please login to continue reading!

Once you login you will receive unlimited access to KHL.com

  • FREE high value digital reports
  • Presentations from KHL events
  • Videos and magazine archive
  • Subscribe to magazines
  • Register for e-newsletters
  • Webinar recordings

Don’t miss out on the latest information!

Latest News
Roggermaier receives 10 Multitels
German rental company adds new generation 23m and 27m truck mounts to its fleet
Topcon launches new survey models
New LN-150 robotic layout navigator and GT-1200 total station models improve accuracy of paving curbs and gutters
TVH acquires Battery Supplies
Belgium-based Battery Supplies will operate autonomously to TVH, with its existing management team