CEO session planned for ERA Convention

By Helen Wright12 May 2014

ERA 2011

ERA 2011

The preliminary programme for June’s three-day European Rental Association (ERA) Convention in Amsterdam, the Netherlands, has revealed an event packed with high-profile speakers and presentations.

Taking place from 24 to 26 June at the Amsterdam RAI Exhibition Centre, the first day of the ERA Convention will feature a CEO and leadership panel discussing the challenges and opportunities facing the equipment rental market.

Senior figures from the global rental industry are scheduled to take part in the panel, including United Rentals CEO Michael Kneeland, Loxam CEO Gérard Déprez, Cramo CEO Vesa Koivula, and Hilti regional head for Northern Europe Gareth Lewis. Other panellists are to be confirmed.

Meanwhile, the main theme of the ERA Convention is ‘Internet as a Game Changer'. Guest speaker Richard Robinson, director at internet giant Google, will address delegates on the third day of the event – a high-profile speech that looks set to be another highlight.

The ERA Convention will also include a roundtable discussion on the morning of 25 June about what the industry can learn from Japan. Xiaoming Cheng, board member from the Japan Construction Equipment Rental Association, will take part.

A second roundtable is also scheduled for that morning on the theme of yield management, with speakers including United Rentals CFO Bill Plummer, and other speakers to be confirmed from price optimisation software company Zilliant and rental company Cramo.

A parts management round table will be held on the morning of 26th June, featuring Cramo’s Martin Holmgren and SmartEquip’s Alex Schuessler.

Meanwhile, the European Rental Awards dinner takes place on the Wednesday night (25 June).

The ERA Convention takes place at the same time as the sell-out International Rental Exhibition and APEX international access platform exhibitions – all three are being held at the Amsterdam RAI Exhibition Centre.

For more details, and to register for the ERA convention, click on the following link:

A full preview of the ERA Convention, including the finalised programme, will feature in the June issue of International Rental News, together with final details of the European Rental Awards dinner, IRE and APEX shows.

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