Euro Auctions adds managers in Iberia as business grows.

By Maria Hadlow27 September 2011

Carlos Bordonado, Euro Auctions sales manager for the southern Spanish region.

Carlos Bordonado, Euro Auctions sales manager for the southern Spanish region.

Business is promising in Spain for heavy plant and construction equipment auction company, Euro Auctions, with unsurpassed levels of pre auction registrations for its sale at Valencia on 30 September. With this in mind Euro Auctions has expanded its Valencia team with the appointment of two new country sales managers.

Carlos Bordonado takes charge of the southern Spanish region, and Pedro Chaves is responsible for developing the market in Portugal.

Mr Bordonado joins Euro Auctions from Iron Planet, where he was the territory manager for Spain. Before that he worked for Deutsche Leasing Espana as an asset manager, and previously at JLG. Mr Bordonado is fluent in Spanish, English and Italian.

Before joining Euro Auctions Mr Chaves spent six years with Motivo, JCB's official distributor in Portugal and previous to that was with SLV, SA, Portugal's main auctioneers of motor vehicles. Mr Chaves speaks Portuguese, Spanish and English.

Since December 2010, when Euro Auctions established its first permanent auction site in Valencia, sales have been increasing. Internet activity is said to have grown along with the number of registered bidders. Euro Auctions says that the pricing on equipment sold has been continuously strong and sustainable, with plenty of stock in the region.

Jonnie Keys from Euro Auctions comments: "Spain has continually surpassed all of our expectations to the extent that we now need to expand our sales representation in the Iberia Peninsular. In appointing Carlos and Pedro we believe that the relationship Euro Auctions has with the buyers and sellers from Spain and Portugal will be strengthened.

"It is still less than a year since the site in Valencia was launched and in just this very short period we have developed a good reputation in the country and Carlos and Pedro will support our ongoing development. Spain has readily adopted the American style plant and machinery auction and Valencia now provides Euro Auctions with a strong export platform for machinery bound for North Africa and the Middle East. Lastly, due to the economic down turn across Europe, Spain and Portugal offers great opportunities for both stock acquisition and future plant sales."

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