Finalised programme for ERA convention

By Helen Wright27 May 2014

ERA 2011

ERA 2011

The programme for June’s three-day European Rental Association (ERA) Convention in Amsterdam, the Netherlands, has revealed an event packed with high-profile speakers and presentations.

Taking place from 24 to 26 June at the Amsterdam RAI Exhibition Centre, the first day of the ERA Convention will feature a CEO and leadership panel discussing the challenges and opportunities facing the equipment rental market.

Senior figures from the global rental industry are scheduled to take part in the panel, including United Rentals CEO Michael Kneeland, Loxam CEO Gérard Déprez, Cramo CEO Vesa Koivula, Vokjer Stevin Materieel COO Derrick Golden, and Hilti regional head for Northern Europe Gareth Lewis.

The evening of 24 June will feature a cocktail reception open to participants to the ERA Convention and exhibitors at the International Rental Exhibition (IRE), which takes place at the same time in the same venue.

The morning of 25 June begins with a roundtable discussion about what the industry can learn from Japan. Xiaoming Cheng, board member from the Japan Construction Equipment Rental Association, will take part.

A second roundtable is also scheduled for that morning on the theme of yield management, with speakers including United Rentals CFO Bill Plummer; financial manager at Cramo Sweden Ann-Charlotte Ågren; and Eric Hills, SVP Zilliant.

This will be followed by a promotion committee report from HSS’s Fiona Perrin, and then an equipment technology report from Cramo’s Martin Holmgren.

The afternoon of 25 June will begin with a plenary session including a presentation on rental versus ownership, with MEP Judith Merkies, and a presentation on the future of the web from Cor Molenaar of eMarketing and Distance Selling.

Market trends

Later that afternoon, American Rental Association CEO Chris Wehrman will give a presentation on trends in the US rental industry, followed by a presentation on trends in the European rental industry from Graham Arundell, managing director of HAE and chairman of the European Rental Association statistics committee.

The evening of 25 June will play host to the European Rental Awards dinner – the shortlist for which has been released.

On the third day, a parts management roundtable will kick off the morning of 26 June, featuring Cramo’s Martin Holmgren and SmartEquip’s Alex Schuessler.

The main theme of this year’s ERA Convention is ‘Internet as a Game Changer', and the second roundtable of the morning will be on this subject, featuring Eugen Russ from Erento and Christian Seifert from Avenit.

Google keynote

The ERA Convention culminates with guest speaker Richard Robinson, director at internet giant Google, addressing delegates on the afternoon of 26th June – a high-profile speech that looks set to be a real highlight.

The ERA Convention takes place at the same time as the sell-out International Rental Exhibition and APEX international access platform exhibitions – all three are being held at the Amsterdam RAI Exhibition Centre.

For more details, and to register for the ERA Convention, click on the following link:

Latest News
Wacker Neuson president to give Off-Highway Conference keynote
Gert Reichetseder, President/CEO of Wacker Neuson North America, will speak in Chicago on 28 September 
Bauma 2022: What access equipment will be on show?
While some major scissor and boom manufacturers have pulled out, Chinese producers will be there in force