First IronPlanet auction in Europe a success

By Patrick Hill18 February 2009

Internet auction company IronPlanet sold 118 items of equipment, worth €3.22 million (US $4.24 million), in its first European online auction on January 28. More than 2100 bidders from 126 countries participated in the event, according to the European subsidiary of the US-based company.

"We are very pleased with the results of our inaugural European auction. The number of auction attendees, active bidder participation, a global buyer base and strong prices clearly demonstrated the value of IronPlanet's online auctions," said Tom Cornell, managing director of IronPlanet Europe.

IronPlanet told IRN that rental buyers were from the UK, Ireland, Germany, Latvia, and Italy. Sellers included Caterpillar dealers Pon Equipment A/S in Denmark, Finanzauto, S.A. in Spain and McCormick & McNaughton in Ireland, Liebherr in the UK, JLG EMEA and other owners from Belgium, France, Germany, The Netherlands and Poland.

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