Fleet Cost & Care, a full service development, training and support company providing software to manage fleet and personnel operations, signed a deal with Rahal Letterman Lanigan Racing (RLL) as an associate sponsor for the Verizon IndyCar Series. The Fleet Cost & Car logo will appear at select races on the No. 15 car driven by Graham Rahal and the No. 16 car driven by newcomer Spencer Pigot.
“This is a perfect sponsorship fit for us," said Fleet Cost & Care President Jeff Curran. "We are based in Detroit—so of course we appreciate cars and anything to do with racing, but our customers love IndyCar racing too. We are excited about our partnership with RLL racing and look forward to an action-packed season.”
The 16-race 2016 Verizon IndyCar Series season began earlier this month with the Firestone Grand Prix of St. Petersburg and runs through Oct1, 2016.
Mike Lanigan, co-owner of Rahal Letterman Lanigan Racing with former late night talk show host David Letterman, and three-time Indy car champion and 1986 Indy 500 winner Bobby Rahal, was excited to have first time sponsor Fleet Cost & Care join the team.
“I’ve known about Fleet Cost & Care through my relationship with Jeff, I couldn’t be happier. Jeff’s marketing goals fit perfectly with our team and the Verizon IndyCar Series. Fleet Cost & Care is a technology company and IndyCar racing is technology driven. Fleet Cost & Care is defined by performance and results and so is Rahal Letterman Lanigan Racing. The international exposure that IndyCar brings will help to reinforce the Fleet Cost & Care brand worldwide. I don’t think we could find a better fit.”